Karly Edwards's picture
11, May, 2016 by Karly Edwards

Why you need a brand personality

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If you stop and take a look at some of your favourite brands, you should notice a very clear pattern form across the choices you made. Many studies have shown how we like to buy from brands that have personalities distinctly similar to our own. With this in mind, would it not pay to create a definitive and compelling brand personality specifically intended for your target market?

Shane Edwards's picture
7, Aug, 2015 by Shane Edwards

Syncing Angular Promises

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I recently had this problem and made a utility called 'syncPromises'. This basically works by sending what I called an "instruction list", which would be array of functions to be called in order. You'll need to call the first then() to kick things of, dynamically attach a new .then() when the response comes back with the next item in the instruction list so you'll need to keep track of the index. This I found gave us the most flexibility.

// instructionList is array.
function syncPromises (instructionList) {
var i = 0,
defer = $q.defer();

Karly Edwards's picture
22, Jan, 2015 by Karly Edwards

How emotions impact whether a customer buys from you

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Have you ever wondered why you consistently purchase the same brand name for any given product? If your weekly food shop always comprises of baked beans, do you swear by Heinz; when you purchase sports clothing, will you always stick to Adidas or maybe Nike? There are unbranded and cheaper options to choose from, so why would we pay more just to own the brand we hold so dear?

Shane Edwards's picture
1, Oct, 2014 by Shane Edwards

Designer or Developer?

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To a lot of people in my line of work being web design and web development they regard each as two very distinct disciplines. This is primarily due to the nature of each requiring very different mind sets.

Karly Edwards's picture
21, Aug, 2014 by Karly Edwards

7 tips to better engage your customers

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As times have shifted over recent years the need to be a more engaged and social business has become a necessity. Companies can no longer get away with being the dictator by broadcasting their messages in a one-way conversation. Your customer's behaviour demands interaction, and deeper insights into who they're dealing with.

Karly Edwards's picture
6, Aug, 2014 by Karly Edwards

How to get more clients for your business

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This is one of the most important questions you can ask yourself when you’re building a new venture or want to build on your existing business – How can I get more clients?

Karly Edwards's picture
17, Jun, 2014 by Karly Edwards

8 Motivational tips for entrepreneurs

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As an entrepreneur, I can completely relate when motivation is at an all-time low and you feel the challenge to push through the days when anything but working seems a more pleasing option. When we first start out in business there’s an overwhelming excitement to succeed, but as time goes by we hit a plateau. Business doesn’t seem to be progressing as we hoped and it’s at this very moment where we need to work at full capacity to push through the lull we find ourselves in. Sound familiar?

 

Karly Edwards's picture
21, May, 2014 by Karly Edwards

How to share content and engage potential customers to increase sales

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So you’ve crafted your content through an infographic, blog post, Slideshare presentation or video and you now want to know how to get that content in front of many potential customers to effectively engage and interact. There are a number of methods to reach your target audience, and this post will explore the ways of spreading content online and the options available to you.

 

Karly Edwards's picture
8, May, 2014 by Karly Edwards

Content marketing - ways to create content for your business

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It’s a common question that I hear from many business owners who struggle with ideas for spreading their message and providing content-rich info. Many appreciate the importance of sharing valuable information to their customers but have absolutely no idea how to distribute these thoughts that are quite simply, gold dust.

I’m going to disclose with you a range of platforms you can use to broadcast your knowledge, so you can be seen as a professional and trustworthy company your customers would be delighted to do business with.

 

Karly Edwards's picture
1, May, 2014 by Karly Edwards

What to expect when hiring a copywriter

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If you’re reading this post you probably understand the importance of compelling copy and the positive bearing this can hold for your business. Knowing what to expect when choosing the right copywriter is a crucial step to advancing your business and creating a desirable brand.

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