If you stop and take a look at some of your favourite brands, you should notice a very clear pattern form across the choices you made. Many studies have shown how we like to buy from brands that have personalities distinctly similar to our own. With this in mind, would it not pay to create a definitive and compelling brand personality specifically intended for your target market?
Have you ever wondered why you consistently purchase the same brand name for any given product? If your weekly food shop always comprises of baked beans, do you swear by Heinz; when you purchase sports clothing, will you always stick to Adidas or maybe Nike? There are unbranded and cheaper options to choose from, so why would we pay more just to own the brand we hold so dear?
As times have shifted over recent years the need to be a more engaged and social business has become a necessity. Companies can no longer get away with being the dictator by broadcasting their messages in a one-way conversation. Your customer's behaviour demands interaction, and deeper insights into who they're dealing with.
This is one of the most important questions you can ask yourself when you’re building a new venture or want to build on your existing business – How can I get more clients?
As an entrepreneur, I can completely relate when motivation is at an all-time low and you feel the challenge to push through the days when anything but working seems a more pleasing option. When we first start out in business there’s an overwhelming excitement to succeed, but as time goes by we hit a plateau. Business doesn’t seem to be progressing as we hoped and it’s at this very moment where we need to work at full capacity to push through the lull we find ourselves in. Sound familiar?
So you’ve crafted your content through an infographic, blog post, Slideshare presentation or video and you now want to know how to get that content in front of many potential customers to effectively engage and interact. There are a number of methods to reach your target audience, and this post will explore the ways of spreading content online and the options available to you.
It’s a common question that I hear from many business owners who struggle with ideas for spreading their message and providing content-rich info. Many appreciate the importance of sharing valuable information to their customers but have absolutely no idea how to distribute these thoughts that are quite simply, gold dust.
I’m going to disclose with you a range of platforms you can use to broadcast your knowledge, so you can be seen as a professional and trustworthy company your customers would be delighted to do business with.
If you’re reading this post you probably understand the importance of compelling copy and the positive bearing this can hold for your business. Knowing what to expect when choosing the right copywriter is a crucial step to advancing your business and creating a desirable brand.
We are delighted to announce we were a finalist for the UK Blog Awards this year. With over 900 entrants, we were graced with third place for the Digital and Technology category.
Our blog is designed to give marketing guidance to businesses and organisations across the globe, and we're ecstatic to be recognised as providing interesting and useful information to businesses and individuals wishing to improve their online presence. We're looking forward to entering the UK Blog Awards 2015, and we hope to do just as well if not better than this year!
You may have heard of SEO (search engine optimisation) techniques and the impact this can have for your website’s visibility across the web. If you want your website to show up in Google’s search rankings, there are a number of methods you can use to boost your website and get people to notice you. Today we’ll explore ethical SEO procedures and how you can build your SEO checklist for greater Google rankings.