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20, Dec, 2013 by Karly Edwards

4 principle online marketing trends for 2014

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It’s the last few business days before Christmas and the office is manic with employees putting in 100% to meet deadlines. You may be thinking about the year ahead and which marketing strategies you will adopt to push your company forwards in 2014.

Well, we have a few trending web ideas which we believe will be integral to businesses across the globe in the coming year.


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3, Dec, 2013 by Karly Edwards

How blogs can change the way businesses communicate with consumers

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A guide to blogging success

When blogs were first introduced to the world wide web in the 1990’s, they mainly consisted of an individual drawing upon a certain topic for discussion or a somewhat online personal diary.

It wasn’t until 2009 when businesses started to realise the power of the blogosphere and how the platform could be utilised to encourage further business.

 

Karly Edwards's picture
3, Dec, 2013 by Karly Edwards

What is responsive design?

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Check out our demonstration website with a responsive design Go to thefullmonty.designsmoothie.com

The mobile revolution is upon us! An escalating number of users are resorting to browsing the internet on numerous devices while demanding a user friendly website you can navigate and utilise with ease. Have you stopped to check what your website looks like on your mobile phone or tablet to see how it performs against your competition?

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22, Nov, 2013 by Karly Edwards

How to write compelling copy

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What is copywriting? Well, copywriting is the art of constructing a web of persuasive words to promote a product, service or person to encourage them to take some form of action. Whether this be filling in a web form enquiry, or picking up the phone to contact you and make that purchase.

The copy for your company brochure, website or blog is a potential gateway to entice the public to use you instead of your competition.

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11, Nov, 2013 by Karly Edwards

How to design a website that impresses both customers and search engines

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This is a concept many businesses struggle with, but one that should not be ignored and can be easily corrected. Have you ever had an experience where you’ve landed on a certain website through your search phrases in Google, only to find a poorly designed website with a catastrophic navigational method but plenty of daunting quality content?

Alternatively, have you come across a website with a flashy eye catching design but the information is quite simply put - rubbish?

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5, Nov, 2013 by Karly Edwards

What is a blog?

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So you came across this blog post because you’re perplexed as to what this blog craze is all about and you feel compelled to start your own. I must say – what a marvellous idea! You may be wondering what a blog truly is and what it’s all about. Well, you’re looking at one. A blog is used for many different reasons and is increasingly being used by more and more businesses and individuals across the globe. I can’t tell you how many business owners I’ve spoken to who have completely no idea what a blog actually is.

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25, Jul, 2013 by Karly Edwards

Content Marketer and Web Designer/Developer - Going freelance with Design Smoothie

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As a brother and sister duo, we understand all too well the struggles businesses face when trying to stand out above all the noise happening online. We are experienced professionals and offer a unique and personalised content marketing and web design/development service to help improve the online and offline presence of businesses all over the UK.

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