Copywriter Cardiff - Karly Edwards

Freelance Copywriter and Content Marketer


Hi, I’m Karly.

So, you’ve landed on my profile page because you’re looking for someone who can make your brand message sparkle.

Congrats! You’ve come to the right place.


I'm a copywriter who specialises in writing for the following industries: Technology, business and marketing, food and drink, renewable energy and pets.


Do you suffer from poor customer engagement and shocking lead generation levels? Are you struggling to get your prospects to take action?

Copywriting is the art of selling through words. It's an effective and proven marketing skill that compels your customer to buy from you. But you don't need me to tell you that! 


Most days you’ll find me sat at my wee desk writing results-driven copy for businesses, marketing and design agencies and non-profits all over the world.

In a word, I can help you shape and clarify a powerful brand story, whether you’re down the road or thousands of miles away. Ok, that was more than a word…

I don’t claim to be a guru with an all-seeing eye in the middle of my forehead. That kind of overused remark has B.S. written all over it. I simply use my on-point marketing and copywriting experience to create copy that works.


I’m sure all you want to do is get to the heart of what I’m all about and what I can really do for you.

Well, you decide if I’m a fit for you and your business...


I specialise in the industries mentioned above. But I’ve written for hundreds of organisations across beauty, ecommerce, recruitment, law and travel to name a few. What kind of results can I achieve for your business? Here’s what my clients say about my work.

I graduated with a Journalism degree many moons ago and headed straight into marketing for two fast-paced companies. Now with over 6 years’ experience, I get stuck into almost any type of copy or campaign strategy. I'm best known for delivering high-quality, lead-generating copy, on-time and on-budget. I've never missed a deadline. 


My ultimate mission means delivering the results you’re looking for – generating leads, building engagement with your target audience and increasing your bottom line.

If you're looking for a creative problem solver who generates powerful results through intelligent messaging, come talk to me. 

I don't just create copy to order. My approach is different. I get involved, I get to the heart of your goals and what you’re really hoping to achieve. That way I can find out what matters to you, and more crucially, your customers.


All you need to do is drop me a line and we're off.

You’ll never know if I can help you if you don’t get in touch, so go on, complete the quick quote form and tell me a little about what you need.   


Why work with me? 

  • You'll get a free one-on-one consultation 
  • A no nonsense content marketing strategy aligned with your business goals
  • Top-notch content to help your business thrive online
  • A results-driven copywriting professional with more than 6 years of wide-ranging experience
  • Quick communication and support when you need me
  • A measurable marketing campaign with impact - increase your customer engagement, brand awareness, traffic and revenue


A few content solutions I specialise in…

  • Blog posts
  • Website content
  • Social media content and management
  • Press releases 

Complete the contact form with a quick outline of your requirements, and let’s have a chat about forming a cohesive strategy that will help you achieve those business goals.


CV image - Copywriter Cardiff - Karly Edwards

Personal Details

I'm an experienced copywriter based in Cardiff and I've been shaping my creative talents from a very young age. Always involved in the creative paths life can bring - from writing and designing, to music and dance. My marketing experience allows me to understand the fundamentals of the consumer journey and my skills have been honed to provide the latest content marketing solutions that work. 


Address: Cardiff Bay
Qualifications: BA Journalism
Telephone: 07868 149862

Professional Copywriters' Network
Writer for the Huffington Post

Favourite things...

Nothing is impossible, the word itself says 'I'm possible'! 



Porche 918 Spyder! 




2005 - 09

BA Journalism



1997 -03


11 GCSE's A - C

3 A Levels - English, Art, Photography 

Design Smoothie

October 2012 - present

I am the Director/Copywriter for Design Smoothie. I've worked with hundreds of independent businesses, start ups, non-profits, marketing and advertising agencies to build effective copy and content marketing strategies to help my clients engage and build better relationships with their customers.

Edge Data Systems

Feb 2013 - October 2013

I was the Marketing executive for this Penarth based software solutions company. I formed and implemented the online and offline marketing strategies to grow the company and increase brand awareness.

Pv Solar Solutions

June 2012 - Feb 2013

I was an instrumental component to the marketing department of this renewable energy company. Creating and implementing successful marketing strategies to form online and offline material which helped push the company forwards.

Hobbies & Interests

I am a snowboarding fanatic with a love for all things small and furry! 

My creative streak has continued throughout life. Music has been my passion since I was 11 years old - I was the front woman of a local rock band, and you can usually find me making homemade toys for my 3 tiny hamsters. :-) 

I am constantly reading anything and everything, whether this be blog posts on the latest marketing trends or a good fiction novel. 

Copywriter Testimonials

"Karly's help for getting the first Agile Cymru off the ground was invaluable, no request was too much and she had a great understanding of exactly what we needed. Without her help it's very doubtful we'd have turned over £60k including sponsorship in our first year. We invested £4,500 in her services, making the event not only viable but profitable and successful. We've engaged Karly's services for 2016 and for other side ventures and wouldn't hesitate to recommend her."

James Scrimshire - Agile Cymru

"Karly from the beginning was very clear about what she needed as subjects to write on. Her skills in copywriting has really resonated with our audience and in turn has really put our brand at the forefront of people's minds. I would recommend her to anyone who is serious about enhancing their brand - an absolute number one to use out there."

Matt Czastka - Clearsky Design 

"Karly is a great copywriter and creator. She took my idea for an ebook and gave it impact. Her writing is solid and concise so it's easy to read, but the data really resonates with the reader."

Jeni Harrington - Clientraction Inc 

"Working with Karly was a real pleasure, her professional but relaxed attitude was refreshing and effective. Karly is organised, polite and proficient which are essential qualities in marketing and event management. When working with Karly on a major event in London, she organised the promotional materials, branding and logistics of the event. During the build up her clear communication and articulate planning ensured all team members had a great understanding of the process, which led to a very successful event. I look forward to being able to work with Karly on future projects."

James Smith - DevOps Guys

'Karly is helpful, responsive and easy to work with. She produces great work, follows briefs effectively and is proactive in asking questions to gain clarity. We've been really satisfied with our work with Karly.'

Amy Ashton - Neomam

"Karly was fantastic. She completed the work very promptly, within a day and up to a high standard. I look forward to working with her again in the future." 

Aaron Branch - Social Agendas Marketing 

"Having taken advantage of Karly's outstanding copywriting talents in the past, I have no hesitation in providing this recommendation. I've found Karly to be enthusiastic, professional and a pleasure to work with. Her work is of an exceptionally high standard and is always delivered on time."

Dave Dibble - Bloc Marketing

"Karly always produces decent work in good time frames. Keep up the good work Karly!"

Adam Partington - NavMan Wireless 

"Karly has been a great help and asset to the marketing function at Kaplan Altior. We used her skills to produce regular content for the blog on our website that was shared on social media and in turn increased engagement and followers for us. It also helped to increase website traffic, improving our SEO. 

I'd recommend Karly to anyone who is looking for content production. Karly took the time to research our sector and produce articles to suit our audience with minimal input and direction from us." 

Glenda Harding - Kaplan Altior 

"Karly has been a pleasure to work with. It has felt more like a collaborative partnership than business relationship. Great value, timely and high quality work. I can't fault her and would recommend her to anyone.”

James Scrimshire - Adaptagility 

"Karly is great to work with. Always keen to get the job completed on time and written how we need it to be. Where tweaks and changes are required, they are done speedily and without issue."

Dave Iles - PCA Predict

"Karly is an excellent copywriter who can write in many different styles."

Rindert Dalstra - Creative Criminals

"We employed Karly's services early 2013 as a blogger for both Yogurt Top Marketing and The Reclamation Shop. We send Karly a short brief via email weekly outlining the subject that we would like to discuss in the forthcoming blog. Karly will create the content ensuring it will be an interesting read for anyone that sees or receives our blog. The blog's Karly has produced to date are very creative and will often capture the attention of our target audience. I would recommend Karly to anyone who wants to outsource their blog writing."

Matt Flint - Yogurt Top Marketing/The Reclamation Shop 

"Very easy to read piece of writing by Karly. Great attention to detail and excellent flow."

Austin Delaney - Adput

"Great writer with timely delivery and high-quality work."

EM Group Inc 

"While Karly was the Marketing Executive for Edge Data Systems she did a first rate job of promoting the business that Edge carries out along with building 

attendance for events that Edge have been affiliated with."

Mike Hole - Edge Data Systems

"When Karly joined PV Solar she had a very limited experience in Marketing. I found Karly hard working with an open mind to learn. She worked on her own initiative and helped to create an effective marketing department. Her understanding of the marketing arena increased dramatically during her time at PV Solar."

Paul Hughes - PV Solar Solutions


'Karly is helpful, responsive and easy to work with. She produces great work, follows briefs effectively and is proactive in asking questions to gain clarity. We've been really satisfied with our work with Karly.'

Jeni Harrington - Clientraction Inc 

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