How to get more clients for your business0 comment
This is one of the most important questions you can ask yourself when you’re building a new venture or want to build on your existing business – How can I get more clients?
This can be a very steep learning curve, but the key to success is actually very simple; when you present your business as engaging, trustworthy and put yourself in a place where your target audience hang out, you create a brand where people would be happy to part with their hard earned cash.
My experience over the years has taught me the laborious process of trial and error, but one thing’s for sure, there are a number of techniques I now use that bring me success, and I’m going to share these insights with you.
Speak to at least three people a day
If you don’t let people know about your business, how will they know you exist? It can be a frustrating fact, but people do not simply flock to your door as soon as you announce you’re in business. You need to connect with your target market on a daily basis and personally speak with at least three people per day.
If you have an email database send a few emails and engage with each one individually. This is all about building a relationship with that person and connecting for the long-term. Address each one by their first name and let them know who you are and how you can help them.
Connect with people on LinkedIn and introduce yourself. I’ve always found LinkedIn to be a very helpful community of professionals who are happy to assist in any way they can. The platform exists so you can build relationships with other business people; we can all help each other, so get involved!
Offer a clear solution to their problem
As a customer, what are you looking for when you’re searching for a particular product or service? You’re looking for a company that can offer a solution to your problem and deliver the results you desire, right?
Focus on the benefits that your product or service has to offer. Present a clear picture of how this can wipe away your customer’s problems with your simple solution, and make it impossible for your customer to say no.
Too many businesses focus on their product features, they simply forget to think about what the customer wants, when all the customer’s thinking about is, what’s in it for me?
Everyone loves a good competition and the thought of winning something for free. This is a great opportunity for you to get people talking about your brand, increase visibility and maybe even capture some emails in the process.
If you’d like to increase your following through one of the major social media platforms, you could ask people to retweet your tweets to enter, or like your Facebook page. The great thing about social media is the colossal reach on offer – as soon as someone likes your page or retweets you, this will show up in the news feed of their following, alerting even more people of your brand and drawing people to your page.
Ask for referrals
There’s nothing wrong with asking for a referral. If you’ve done a good job and your existing client is satisfied with your work, they’ll be pleased to refer you to friends, family or business associates. Just send a polite request to ask for a recommendation; there’s nothing more effective than the power of word of mouth!
Network on and offline
Put yourself out there. Start a blog to increase visitors to your website and engage with those who comment on your posts. Build an online community through your social networks and interact with your followers regularly. Offer valuable information they couldn’t find elsewhere and make sure you’re seen as an accessible company who’s always there for their customers.
Get out from behind your computer and attend the business networking events in your area – there’s plenty out there! People like to put a face to the name and build a face to face connection with that person. There’s only so much engagement to be had through email and phone calls.
Follow up with previous clients
There are so many missed opportunities when it comes to reconnecting with old clients. Do you have a new product launch; are you rebranding or moving offices? Sometimes a simple email to remind previous clients that you’re still in business will draw them back into the sales process.
Or you could always try a friendly catch up email – “Hey, how are you? How’s business? Just reaching out to see if I can help you with anything at the moment?"
You can’t specialise in everything, so it pays to build relationships with people and businesses that are closely related to yours.
If you specialise in web design, you may want to consider partnering with a graphic designer or copywriter. This is a fantastic way to bring in more business as you can refer work to one another.
When a person seeks a web designer to create a website for their business, they will often need content as well. So reaching out to those companies who may be able to outsource work to you, could see your client numbers increase dramatically.
Carrying out a number of these methods can help you secure a bigger client base. It does require a certain amount of commitment and persistence, but the results are clear. I should know, I use them myself. ;-)