How to SEO your website1 comment
You may have heard of SEO (search engine optimisation) techniques and the impact this can have for your website’s visibility across the web. If you want your website to show up in Google’s search rankings, there are a number of methods you can use to boost your website and get people to notice you. Today we’ll explore ethical SEO procedures and how you can build your SEO checklist for greater Google rankings.
How does Google rank your site?
Google uses “spiders” to crawl a website’s content to see how relevant that content is to a person’s search. When a person enters a phrase or keyword into Google’s search engine, the “spiders” will browse millions of sites immediately to determine and deliver the most appropriate information to their query. This is organic SEO, and the most effective and cost efficient solution to boost rankings. So what’s the best way to take advantage of Google’s spiders to ensure you are selected as the most relevant website for your target audience?
Keyword rich content
In order for you to show up as a credible organisation and one Google would be happy to recommend to its users, you first need to decipher what kind of keywords your target market is searching for. While using Google’s Keyword Planner, you can effectively determine the most highly searched for phrases in your industry with the least amount of competition.
As well as including relevant keywords throughout the body of your website’s text, you also need to incorporate those keywords into your meta data (page descriptions) and alt tags (image descriptions). This will further assist Google with determining your website’s relevance.
There are also a couple of other methods you need to be aware of when writing the text with your chosen keywords – try to include keyword rich headlines and subheads, and always try to include your main keywords towards the beginning of the first paragraph. Then you can filter more keywords throughout the body of the text.
Inbound and outbound links help Google decipher how trustworthy your website is. When writing text, it’s important that you link to other websites and other pages within your own website. However, the websites you link to need to be credible in order for Google to improve your page ranking. It certainly won’t do you any good if you link to spammy websites.
On the other hand, if a website with a good page rank links to your site, “link juice” will be carried forward to improve your overall page ranking. Internal linking is an important part of the SEO checklist, and helps the “spiders” to stay on your site longer in order to determine its relevance.
Regularly update your site
Ensure you make regular changes to your site so Google realises your site is active. You need to be seen as a regular contributor with trending and on topic information being generated on a frequent basis. This is another reason Google’s “spiders” crawl your site, so it may be worthwhile keeping some fresh text and images on hand to insert every now and then. Another great way to provide fresh content is by a maintaining an on-site blog. You can generate interesting posts on a weekly or monthly basis while including your keywords. The benefits of maintaining a blog are endless. You will improve your ranking through relevant keywords and show Google you have an active website. You will be seen as an authority in your field and bring a voice/personality to your company.
Google algorithm changes
Much to the annoyance of many marketers across the globe, Google is constantly changing the state of SEO and its importance to certain techniques. Although the main methods listed above are unlikely to be changed in any significant way. The latest Hummingbird algorithm focusses more on the quality of page ranks and long tail keywords (among other changes). This puts more emphasis on who you link to and highly searched for sentences, rather than a single keyword or phrase.
As the number of consumers using their mobile phones to surf the web rises, Google shifts its focus to accommodating this new consumer behaviour and rewards those with mobile websites. A mobile website is imperative to SEO in 2014 if you want to be noticed by Google. After all, Google is all about finding the most relevant and easy to access information across the web to offer its users, and with the shift in behaviour to increased mobile use, it’s mandatory you allow efficient access to information across multiple devices to be in with a chance.